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Johnson & Johnson Turns On the Love

J&J from Facebook

J&J from Facebook

 April 28, 2013~ 

Never underestimate the value of love. Even when it involves a corporation.

Johnson & Johnson has revealed its new campaign – For All You Love. The campaign features black and white video with sweet sleeping babies and a mother kissing goodnight in an effort to humanize the corporation.

Love, “It’s the most powerful thing on the planet,” says a woman’s voice. A baby bath, grandpa playing piano – images of love created by TBWA/Chiat/Day, the first time the agency has worked with J&J, reports the New York Times.

Reportedly J&J products such as baby powder and shampoo were at the ad agency table and it evoked a very emotional response from those present. The president of the company told the Times, “This is a very emotional brand, so we’ve got to deliver a very emotional idea.”

The agency hopes love and emotion will equal trust.

Apparently the ad agency went back to the year 1943 and a company statement that reminded them of an earlier time when consumers, communities and stockholders mattered.  The head of the agency called it “one of the best corporate documents ever.”

Never mind that the company has had a few problems over the last several years – the company’s DePuy recall of 93,000 metal hips; a recent $8.3 million lawsuit filed by one man while more than 10,000 lawsuits wait to be heard; recalls of Motrin and Children’s liquid Tylenol and Benadryl; a recent $11.1 million loss to a transvaginal mesh-injured woman in New Jersey, and thousands more mesh cases yet to be heard.

Expect to see the $20 to $30 million dollar campaign appear on the major networks during shows like “Modern Family and “The Voice.”

 

 

 

 

 

9 Comments

  1. terri white says:

    Some one needs to make a commercial,about how J&J has destroyed lives, of so many unexpecting women.Would it not have been better to use those millions to try and help all those that have been harmed by their bad products.People know what they’ve done.Sooner or later Justice will prevail. For now its all about the cover up. I can only pray to live long enough to see the giant fall. Hate is a hard word .Not one that I care to use.Greed Is what it is.What I hate,My sweet Lord will never allow them to stand,no matter how many fussy warm commercials they do.

  2. terri white says:

    P. S. all those hurt should contact the networks allowing them to run these commercials……Lets get J&J attention.They sure got mine!

  3. THIS, makes me sick!!!

  4. Carmel Berry says:

    I wonder if it is a ‘strategy’. If you publish stories about mesh, you won’t get my adspend! If you do TV doco’s about Mesh, you wont get my ad spend. $30Mil…talks. Just saying.

  5. Donna says:

    How can they compare Love to distroying womens life?

  6. Debbie says:

    How would you like someone to place something you that is to repair a problem and you find out its killing you.

  7. Lucille says:

    With a mother on crutches and pain in her face attempting to kiss her baby whom she cant hold because of internal pain she is having that burns her deep inside! This would be more like reality, such a farce, do the damage and forget about us like we dont even exsist!!

  8. jam fossil says:

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    He was once entirely right. This put up actually made my day.

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